JayKay, an up-and-coming artist from Hamilton, Ontario, recognizes the challenges within his city's music scene, where many artists share similar sounds. Despite this, he sees the hidden talent and is committed to paving the way for local musicians. JayKay believes that by succeeding in his career, he will inspire others in Hamilton to believe that they, too, can achieve their dreams.
Beyond his own success, JayKay's ultimate goal is to use his platform to help those in need and raise awareness of global issues. He is passionate about bringing attention to important causes and encouraging other artists to do the same, fostering a movement toward making the world a better place. For him, it’s about using music as a tool for positive change.
JayKay also sees the need for change within the music industry, particularly in how streaming services compensate artists. He believes that musicians are not fairly paid on these platforms and hopes to see a shift toward a model that better rewards artists for their work. As he grows in his career, JayKay is determined to champion this cause for himself and others in the industry.