Clifton Forge, Virginia, may be a small city with a population of around 3,000, but it’s home to one of the most passionate and driven independent artists on the rise—Jubabiii. While the town itself offers little to no music scene, Jubabiii stands out as a singular force, determined to put his city on the map through his sound and story. “I’m from Clifton Forge, Virginia. A super small city, population is around 3,000. There’s no music scene out there at all except me,” Jubabiii shares. His humble yet powerful acknowledgment of his roots reflects not only his pride but also the challenge he embraces in carving out a unique lane in the music industry.
For Jubabiii, music is more than rhythm and rhyme—it’s a mission. “The main goal for my music is to change lives. I always want to have a song where somebody can relate without having to open up and speak their own mind.” His focus is on emotional connection and healing through lyrics, offering listeners a safe space to feel seen and heard without saying a word.
When asked about the state of the music industry, Jubabiii takes a grounded and optimistic stance. “I wouldn’t change anything about the industry honestly. I think everything is how it’s supposed to be. From the artists to the executives, I feel like that if the music is good and you have the right team behind you, you can make the industry what you want it to be.” With a clear sense of purpose and authenticity, Jubabiii is not only creating music—he’s creating movement. And though he may be the only artist representing Clifton Forge, he’s making sure his voice echoes far beyond its borders.