Emerging from the heart of the South, 4.12 Duece brings a unique blend of authenticity and ambition to the music scene. Born in Memphis and raised in West Memphis, Arkansas for most of his life, he reflects on the influence of his surroundings. “I was born in Memphis but raised in West Memphis, Arkansas most of my life. The music cool, but depending on what kind of person you are, you grow out of it,” he explains, hinting at a deeper evolution in both his taste and artistic identity.
With eyes set on long-term success, 4.12 Duece outlines a clear and determined goal for his career. “My main goal in my career is to be like Young Dolph or Yo Gotti—start a successful label and build it authentically from the ground up.” His admiration for these influential figures speaks volumes about his drive to lead and uplift others through entrepreneurship in the music industry.
Looking toward the future, 4.12 Duece also brings innovation to the table. When asked what he would change about the current state of the industry, his answer is bold and visionary: “If I could alter one thing about the music industry, I’d make my own genre.” In a time when many artists follow trends, 4.12 Duece stands out as someone carving his own path, grounded in experience and propelled by creativity. With his roots in the South and his mind set on legacy, he’s an artist to watch in the years to come.